Eturi is a fictional stationary brand that specializes in crafting high-quality, durable stationery products for individuals who value timelessness, meticulous design, expert craftsmanship, sustainable materials, and product longevity. My responsibility was to develop a distinctive brand identity that sets it apart in the market, along with a packaging system that not only can be replicated across various packaging formats but also accurately embodies the brand's core values.
Eturi's logo and brand identity showcase a distinctive triangle cutout, symbolizing strength and creativity while fostering brand recognition. The typography and layout exhibit a clean, simple, and structured design, aligning with Eturi's timeless products. Furthermore, Eturi's packaging system adheres to clear and scalable guidelines, accommodating various shapes and sizes. It employs thick, embossed natural paper materials, in line with the brand's commitment to sustainability.