Identity Design
Art Direction
Packaging Design
Flow is a fictitious canned beverage that uses a combination of stress-relieving CBD and energy-inducing caffeine in order to put your mind in an optimal state for focus, productivity, and flow. As a brand, Flow believes that healthy productivity is at the intersection of a healthy mind and body. In order to promote this, they use healthy, natural ingredients and positive messaging in order to help all of those that strive to achieve their personal goals.
Inspired by the idea and visualization of flow and focus, I utilized a liberal amount of white space with simple, clear text and graphic elements overlayed on top. The lack of extra decoration coupled with distinct, purposeful typography & imagery further instills the idea of focus.
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