Good Dog
YEAR -
2022
DISCIPLINES -
Identity Design
Illustration
CONTEXT -
Korean corn dogs have gained popularity online, thus spreading the craving to countries outside of Korea, including the United States. In this personal project, I designed a Korean corn dog chain based in LA.
SOLUTION -
Because the majority of people watching videos on Korean corn dogs online are younger (teens - millennials), I created a very fun and vibrant brand identity. The vibrancy is also very eye-catching and creates a strong brand recognition, separating itself from the crowd. Because Korean corn dogs are Korea's take on the classic American corndog, approaching this project I took visual influence from design trends in both cultures.
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