North

With the launch of Cohere’s agentic AI software, North needed a distinct identity that could position it as cutting-edge, built for the professional workplace. Pentagram’s core Cohere brand, originally designed with developers in mind, didn’t fully translate to a more customer-facing audience of knowledge workers and business decision makers. We evolved the system to give North its own presence while preserving the integrity of the parent brand. The final identity feels technical, future-forward, and secure, supported by a scalable illustration, layout, and color system that works across all major touchpoints.